Pirelli Lifestyle reflects the brand's enduring commitment to excellence in every form. This is more than a collection, it's a reflection of a life lived with precision, passion, and authenticity.

Rooted in the adrenaline and iconography of motorsport, PIRELLI RACING TEAM, designed by renowned creative director Denis Dekovic (DKVC), is more than a concept - it is a platform for a community united by speed, style, and the emotions of racing. Drawing from Pirelli’s unmatched motorsport legacy, the drop introduces bold designs, expressive graphics, and modern reinterpretations of racing symbols. Each piece embodies the thrill of competition and the art of movement, crafted for those who don’t just love racing, but live it.

With a career spanning nearly three decades at Nike and Adidas, Dekovic has led the design of groundbreaking products, shaping the future of performance sportswear. He's created footwear for sporting greats including Cristiano Ronaldo, Neymar and Zlatan Ibrahimović, launched game-changing models such as the Nike Hypervenom and Nike Magista, and collaborated with artists such as Pharrell Williams.

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