The Pirelli Brand Story

Pirelli’s technological excellence also stems from the innovation and skills developed through motorsports, where the company has been active for over 115 years. At present Pirelli is involved in over 350 car and motorcycle championships and, since 2011, it has been the exclusive supplier to the Formula 1® World Championship and will be its Global Tyre Partner through to the end of the 2027 season. 

2025 will be special for Pirelli, it will hit the 500 Grands Prix mark during the season that celebrates FIA Formula 1 World Championship’s 75th anniversary.

Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.

Represented for over a century by the unmistakable “Long P”, the Pirelli brand is associated with a style that is exclusive and innovative: an icon of technology, tastefulness and Italian excellence, a synonym for safety and reliability.

The brand’s reputation and strength are being constantly enhanced through involvement in sporting events and competitions, cultural and artistic projects, and initiatives to benefit local communities.