PIRELLI LIFESTYLE
CAPSULE COLLECTION 2025
DESIGNED BY DENIS DEKOVIC

Pirelli Lifestyle is the natural extension of Pirelli’s obsession with performance and innovation, beyond the tyres. It reimagines essential product archetypes as elevated, modern equipment for those who value time and expect nothing less than excellence. Each piece is crafted to last, designed to enhance everyday life, and built with uncompromising attention to detail. A seamless blend of functionality, quality, and style, Pirelli Lifestyle reflects the brand’s enduring commitment to excellence in every form. This is more than a collection, it’s a reflection of a life lived with precision, passion, and authenticity.

At the heart of this vision lies the Pirelli Racing Team capsule collection, designed by renowned creative director Denis Dekovic. The collection merges motorsport heritage with contemporary design, bringing the adrenaline and attitude of racing into the world of fashion.

black Pirelli logo on a yellow background

Pirelli Racing Team is more than a concept—it’s a platform for a community of individuals who live life at high speed, share a passion for motorsport culture, and thrive on the adrenaline-fueled emotions of racing. Rooted in Pirelli’s legacy of performance, style, and precision, this project introduces the energy and iconography of motorsport into a new realm of elevated design.

From bold, expressive silhouettes to modern interpretations of racing symbols, each piece captures the essence of speed with sophistication and clarity. Pirelli Racing Team embodies the thrill of competition and the art of movement, offering a contemporary, high-impact expression for those who don’t just love racing, but live it.

Tire being tested in a anechoic chamber with acoustic foam panels.
Black jacket close-up with a 3D Pirelli logo on a dark background
Person wearing a black Pirelli racing jacket with logos against a dark background
Person wearing a black jacket with 'Team Pirelli' branding against a dark background
Person standing on a truck bed with a large Pirelli sign in the background
black and white close-up of a sound proof wall padding
Complex industrial machine with various components and hoses in a workshop setting
Close-up of a tire with Pirelli branding on a dark background
Black hoodie with Pirelli branding on a dark background
Close-up of a tire with tread pattern
Black Pirelli shirt with '1st' and laurel wreath design, worn by a person.
Collage of images featuring people wearing clothing with 'Team Pirelli' branding in various settings.

Since 1964, the Pirelli Calendar has stood as a cultural icon — a platform where artistry, innovation, and identity converge. THE CALᵀᴹ capsule translates this legacy into a collection of essential pieces designed to endure, each one crafted with precision and meaning. Made in Italy in unisex modern fits, the garments reinterpret the Calendar’s visual language through elevated techniques: embroidery, rubberized prints, and woven details paired with the iconic yellow Pirelli box. Presented in refined earth tones and deep black, the capsule balances timeless style with contemporary execution. A tribute to Pirelli’s heritage, THE CALᵀᴹ is both a celebration of legacy and a symbol of modern mastery.

Grid of months labeled from January to December on a white background
Textured black and white pattern on a tyre
Black Pirelli jacket with text on the back against a yellow and black background
man wearing a black Pirelli canvas and leather bomber jacket
back shot of man wearing a Pirelli The Cal black jacket
Person standing among stacked tires with a red and yellow cap
Person standing between stacks of yellow and black tires
Person wearing a brown Pirelli The Cal shirt with text, standing against a white background
Close-up of a brown crewneck with a yellow 'Pirelli' logo.
Person standing between stacks of tires with a yellow stripe
Person wearing a brown sweatshirt with 'THE CAL' branding on a white background
Person wearing a brown sweatshirt with text, standing in a dimly lit tunnel.
Four people standing in a warehouse with stacks of tires in the background
backwards Pirelli logo on dark grey background
Black Pirelli "P's" on a yellow background

SHOP THE COLLECTION

The Archive Jacket

£784.00

The Chronicle Tee

£141.00

The Legacy Crewneck

£256.00

The Grid Tee

£141.00

The Victory Long Sleeve

£256.00

The Apex Hoodie

£309.00

The Pit Jacket

£507.00