The Chronicle Tee

Our lifestyle clothing is thoughtfully designed by renowned creative director Denis Dekovic and meticulously crafted in Italy, where every piece reflects the country’s unmatched heritage of style and quality. From the initial sketches to the final stitching, Italian artisans oversee each step, ensuring precision, comfort, and durability. Fabrics are carefully sourced from renowned Italian mills, selected for their texture, performance, and timeless appeal. The result is a collection that combines contemporary design with traditional craftsmanship, delivering clothing that looks effortless while embodying the excellence and attention to detail that Italy is celebrated for.

Each piece in our collection is made from premium fabrics chosen for their softness, durability, and luxurious feel. Every seam and stitch is executed with precision, reflecting a commitment to quality work that elevates both comfort and longevity. From reinforced hems to intricate detailing, the stitching is as much about performance as it is about aesthetics, ensuring that each garment not only looks impeccable but also stands the test of time. The combination of high-quality materials and expert tailoring creates clothing that feels as refined as it looks, making every piece a lasting wardrobe essential.

Our collection features cutting-edge 3D embroidery and 3D micro-injection patches that bring designs to life with depth, texture, and precision. Each element is carefully crafted to stand out, creating a tactile, high-definition effect that elevates even the simplest motifs. The 3D micro-injection patches are engineered for durability and detail, combining advanced materials with meticulous craftsmanship. Together, these techniques transform logos, graphics, and accents into statement features, reflecting both technical innovation and Italian artisanal expertise.

For over 150 years, Pirelli has defined style, innovation, and performance—and this official apparel collection continues that legacy in a modern way. Each piece is designed under Pirelli’s direction, translating the brand’s unmistakable identity into contemporary fashion that feels both refined and forward-looking. The result is a line that carries the authority of a global icon while fitting seamlessly into today’s luxury landscape. Made from premium fabrics and finished with precise detailing, this collection embodies elevated simplicity and modern design. It’s authentic Pirelli lifestyle apparel, created for those who want more than just a name—they want the heritage, innovation, and sophistication that come with it.