Person wearing a black jacket with a yellow Pirelli patch and '2026' patch on a white background
PIRELLI LIFESTYLE
THE CAL™
Person wearing a black and yellow Pirelli outfit with visible branding against a dark background
PIRELLI LIFESTYLE
RACING TEAM
Two images: one with people in a warehouse standing in front of a stack of tires, the other with a person wearing a black Pirelli jacket with yellow accents.
PIRELLI LIFESTYLE
THE CALᵀᴹ

INTRODUCING PIRELLI LIFESTYLE - DESIGNED BY DENIS DEKOVIC

Life isn’t measured in seconds. It’s treasured in moments. With this philosophy, Pirelli extends its legacy beyond the road, introducing a new chapter in its Lifestyle journey. More than a collection, this initiative is an invitation: to embrace time, to live with purpose, and to experience excellence in every detail. Pirelli Lifestyle is an extension of the brand’s relentless pursuit of performance and innovation. Drawing on over 150 years of heritage, it reimagines essential product archetypes as modern equipment designed for those who value time, embrace purpose, and demand uncompromising quality. Every piece blends functionality, craftsmanship, and style — a seamless reflection of Pirelli’s commitment to precision, passion, and authenticity.

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Person wearing a brown Pirelli graphic t-shirt in a tire-filled environment

INTRODUCING PIRELLI LIFESTYLE - DESIGNED BY DKVC

Life isn’t measured in seconds. It’s treasured in moments. With this philosophy, Pirelli extends its legacy beyond the road, introducing a new chapter in its Lifestyle journey. More than a collection, this initiative is an invitation: to embrace time, to live with purpose, and to experience excellence in every detail. Pirelli Lifestyle is an extension of the brand’s relentless pursuit of performance and innovation. Drawing on over 150 years of heritage, it reimagines essential product archetypes as modern equipment designed for those who value time, embrace purpose, and demand uncompromising quality. Every piece blends functionality, craftsmanship, and style — a seamless reflection of Pirelli’s commitment to precision, passion, and authenticity.

People wearing Team Pirelli outfits in dark, warehouse settings.
PIRELLI LIFESTYLE
RACING TEAM
Person wearing a denim jacket and a cap with a Pirelli logo against a metallic shutter background
PIRELLI MOTORSPORT
PIRELLI PODIUM CAP
SPECIAL EDITION - MEXICO
Person wearing a green Pirelli cap with red and yellow accents, next to images of the cap on a white background.
PIRELLI MOTORSPORT
PODIUM CAP - SPECIAL EDITION MEXICO
two Pirelli baseball caps with different designs and colors on a white background
FROM PODIUM GOLD TO MEXICO'S SOUL: RACING PRIDE WITH PIRELLI
Two people wearing Pirelli hats on a track background
PIRELLI MOTORSPORT
THE MOST ICONIC CAP IN MOTORSPORT:
PIRELLI PODIUM CAP - BLACK
Two people wearing black Pirelli hats with a close-up of Pirelli hat on a white background.
PIRELLI MOTORSPORT
THE MOST ICONIC CAP IN MOTORSPORT:
PIRELLI PODIUM CAP - BLACK
Colorful keychains with tire designs held by a hand against a black background
PIRELLI MOTORSPORT
PIRELLI TYRE KEYRINGS - PRECISION-CRAFTED REPLICAS